Project Overview

The purpose of this project is to develop a viable research-based marketing and communication plan for an innovative senior care technology company (called Welbi) that is helping to improve assistive care of older adults (65 years and older) in Ontario and Quebec. The project will investigate the most effective way to market and brand this assistive platform to caregivers and seniors. Go-to-market information for assistive technologies is badly needed, but currently there is very little knowledge about how companies and projects should properly engage with their users. The project is expected to produce a marketing and communication plan which will help ensure the commercial success and implementation of the seniors care technology company. AGE-WELL’s portfolio of senior care technologies will benefit from this project. Our findings will provide valuable insights to improve the dissemination of other similar AGE-WELL products and services to users and the market.